If you run an online store, SEO can feel like one of those never-ending things you’re supposed to do but never quite get round to. Maybe you’ve Googled it before and ended up more confused than when you started. We’ve all been there.
So, here’s a simple list of things you can do – without needing to know code or buy anything fancy – to help more people find your site online. These tips come with some input from Magento Agency London, Ad Lab, who help lots of businesses get their online shops into shape.
- Add Relevant Page Titles & Unique Content
One of the most effective ways to improve your SEO is by making sure your page titles are relevant and specific. If you’re an eCommerce site selling toy trains, a title like “Toy Trains” is much better than just “Trains”. Even better, try using titles like “Green Toy Trains” or “Large Wooden Toy Trains”. These types of keywords are more focused and tell Google exactly what your page is about. Broad keywords like “Trains” are too general – they could apply to anything from full-size locomotives to train tickets – so it’s much harder to rank well in search results.
- Add Content That’s Unique
Adding fresh, helpful content to your site (like category content, blog posts, how-to guides, or FAQs) is one of the best ways to improve your visibility on Google. Search engines are designed to show the most useful and relevant information to users. So, when you regularly publish content that answers common questions or helps people make buying decisions, Google sees your site as more valuable and trustworthy. Plus, the more pages you have that include natural keywords, the more chances you have to show up in search results. It’s a win-win.
- Don’t Forget Your Meta Descriptions
This is the bit that shows under your page title on Google. Write one or two short sentences that tell people exactly what they’ll find on that page.
- Make Your Site Mobile-Friendly
If you’ve ever opened a website on your phone and immediately closed it because nothing worked – you know how important this is.
- Fix Broken Links
Check your pages for links that don’t go anywhere. Not only are they frustrating for your visitors, but they also send bad signals to Google.
- Use Real Words in Your URLs
Instead of www.yoursite.com/p?id=345, aim for something like www.yoursite.com/wooden-toy-trains. It’s cleaner and more helpful to search engines.
- Add Image Alt Text
When you upload a photo, describe it in the “alt text” field. This helps search engines understand what your content is about and also improves accessibility.
- Create Content That Answers Questions
Start a blog or add a few guides. Think “How to care for indoor plants” or “5 ways to style floating shelves”. People search for this stuff – and it brings traffic to your site.
- Link Between Your Own Pages
If you write a blog post, link to a product. On a product page, link to a related blog post. It helps visitors (and search engines) move around your site. Just ensure your linking a relevant keywords and pages such as ‘summer t-shirts’, rather than ‘click here’ or ‘follow this link’.
- Speed Up Your Site
Slow websites lose visitors. Compress images, remove unnecessary plugins, and check your hosting plan.
Bonus: Get Support If You Need It
If it’s all a bit too much, you’re not alone. Agencies such as Ad Lab can take the confusing stuff off your plate so you can focus on your actual business.
SEO doesn’t have to be overwhelming – just start small and keep going.